How to write a motivation letter that stands out
A motivation letter explains why you, specifically, are the best fit for a program, scholarship, or role and shows the story behind your application. Motivation letters are commonly requested for university admissions, scholarships, internships, and volunteer placements.
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Quick checklist
- One clear purpose: state what you want and why in the first two sentences.
- Evidence not claims: back every claim with a short example.
- Fit for the program: show knowledge of the course, faculty, or organisation.
- Personal voice: be authentic and concise.
- Polished finish: proofread for clarity, tone, and grammar.
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Structure to follow
1. Introduction (1 short paragraph)
- Hook: a single line that connects your background to the opportunity.
- Thesis: one clear sentence: what you apply for and why.
2. Why this program or organisation (1 paragraph)
- Specifics: name one or two program features, professors, modules, or projects that draw you and explain why they matter to your goals.
3. Why you are a fit (1–2 paragraphs)
- Evidence-based: present 2–3 achievements or experiences that match required skills; use brief concrete outcomes (e.g., “led a team of 6,” “published research,” “raised $X”).
- Transferable skills: highlight problem-solving, teamwork, communication, languages, research methods, or technical skills that the program values.
4. Career goals and motivation (1 paragraph)
- Short-term goal: what you will do immediately after the program.
- Long-term impact: how the program enables your contribution or career in a sentence.
5. Closing (1 short paragraph)
- Reinforce fit and readiness to contribute.
- Call to action: politely express willingness for interview or to provide more documents.
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Language tone and style
- Be specific and humble: confident, not boastful.
- Active verbs: use “designed,” “led,” “analyzed,” “published.”
- Concise storytelling: one example per paragraph, with a clear result.
- Avoid clichés: replace “I am passionate” with what you did that shows passion.
- Match formality: mirror the program’s tone (academic vs. NGO vs. startup).
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Formatting and length
- Length: 1 page (A4) or 400–600 words unless guidelines say otherwise.
- Font: readable 10–12 pt serif or sans-serif; standard margins.
- Paragraphs: short (3–5 lines).
- File name and header: include your name and the program in the header if requested.
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Common mistakes to avoid
- Repeating your CV without context.
- Generic letters that could apply to any program.
- Irrelevant personal stories without a clear link to objectives.
- Overloading with jargon or long, unfocused paragraphs.
- Typos and weak closing lines.
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Final checklist before sending
- Does the first paragraph make the purpose and fit instantly clear?
- Are every claim and skill supported by a concise example?
- Did you name specific features of the program or organisation?
- Is the tone consistent and tailored to the recipient?
- One more careful proofread and, if possible, a fresh reader’s feedback.
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